A logo is undoubtedly a crucial part of your business’s corporate identity. It serves as the graphic representation of your company’s trademark, its hallmark, which identifies and recognizes you to the consumer public.
Your logo is used in every aspect of your business’s promotion, such as on your website, business cards, posters, and advertising brochures. The more your logo is used, the more likely it is to be recognized by those who see it. As your logo becomes more recognizable, your business becomes more popular. A recognizable logo can increase your business’s sales.
A logo can consist of:
- a symbol or icon
- a shape combined with text
- text only, usually the business name
The logo should be:
- Unique: The logo should be distinct and easily recognizable from those of competitors.
- Simple: A simple logo is more memorable.
- Versatile: The logo should adapt easily to all forms of business representation and work well with various color backgrounds.
- Timeless: It should remain relevant and not follow fleeting fashion trends.
- Representative: The logo should align with the type, style, activity, goals, and philosophy of your business.
Therefore, creating a logo is of great importance for the promotion of your business.
At DIGIQAL, we handle the design of your logo to match the style and uniqueness of your business.
Logo creation includes the following stages:
- Interview with the Client: Gathering information on the business’s characteristics and goals, as well as the product or service offered.
- Identification of Audience and Competitors: Determining the target audience and understanding the competitive landscape.
- Designing Different Options: Creating 2 to 3 different logo concepts.
- Selection and Refinement: The client selects their preferred logo design, and any necessary adjustments are made to finalize the logo according to the client’s needs and requirements.
- Delivery of the Logo: Providing the final logo to the client in all required file formats for use in both print and digital media.
