In the age of the internet, your business’s online rating is a key source of information about the quality of your services. Nowadays, consumers check the ratings and reviews a business has received before making any purchase or decision. The rating is the most crucial factor in how consumers choose between businesses. According to research, most consumers trust and choose a business if it has garnered 4 or 5 stars, as businesses with higher ratings are perceived as more reliable.
The Benefits of a High Rating
As expected, a high rating will enhance your business’s online reputation. A good rating will help your business appear higher in search results, thus increasing traffic to your website. Additionally, it will boost your business’s credibility and reputation, contributing to attracting new customers. The better your rating, the more likely consumers are to choose your business. Therefore, a good rating is key to promoting your business.
The Story of e-food
Recently, a well-known company, efood, faced the wrath of its customers, and in a very short period, its rating plummeted from 4.7 (almost excellent) to 1. This significant drop reflects a massive loss of customers and an immediate impact on its sales. The issue gained enormous traction on social media, leading to calls for a boycott and showcasing the power of online influence, as thousands of internet users rushed to rate the popular online delivery service with the lowest possible rating.
There is no doubt that your business’s rating has a huge impact on your sales. At DIGIQAL, we can guide you to improve your professional online profile. Contact us.
