This year’s Christmas shopping will be different due to the coronavirus, as stores will open using exclusively the “click away” method. Click away is a method where consumers shop through the electronic store (e-shop), their order is prepared, and they pick it up from the physical store.
More specifically, the click away process involves the following steps:
- After the consumer has chosen the product they want, they can place their order online through the e-shop or by phone.
- Then, the consumer pre-pays for their order either through the e-shop. Alternatively, they can choose to pay at the store, but only via credit or debit card.
- Next, once the store has completed the order, they contact the customer to schedule an appointment, selecting the day and time when the customer can visit the store to pick up their order.
- Finally, the store sends the consumer the proof of order, which allows them to pick up their order promptly and safely from outside the store.
What does the consumer need to do?
In order to pick up their order, the consumer must not forget to send an SMS for movement to 13033 with code 2, have the necessary identification documents, and carry the message sent by the store regarding the appointment. The time window for moving to pick up the order from the store is one hour before the scheduled pickup time and one hour after.
What should the business do to prepare for click away?
If your business already has an e-shop, the process is simple. All you need to do is add the ‘Pick Up from Store’ delivery method and the ‘Pay at Store’ payment option.
If you don’t have an e-shop, you can take orders over the phone and accept payment at the store only via POS. Alternatively, you can proceed with creating an e-shop where your customers can view your products and place their orders.
DIGIQAL undertakes the quick and efficient creation of e-shops and website development in just a few days, allowing you to showcase your products in the best possible way, provide your customers with the easiest ordering process, and take advantage of the click-away method to keep your business open during the lockdown.
