Instagram Stories are a highly effective way to showcase and advertise your business, as they capture the attention of your audience and potential customers within just a few seconds.
Instagram Stories have around 500,000,000 active users daily, and approximately 62% of users say they are more interested in a brand or product after seeing it in Stories.
As most users spend more time watching Stories, your business should also publish there. In fact, 1 in 3 Stories with the highest views come from businesses.
Instagram Stories allow you to maintain continuous contact and direct interaction with your audience, giving you the opportunity to showcase your product or service for free.
Some tips to elevate your business’s Instagram Stories
- Try Live videos. They add an element of spontaneity and create immediacy between your business and your audience. Post videos from daily office life, your team members, new products or services in the works, and anything else interesting you can think of.
- There are various options in stories to attract users such as running polls, asking questions to get your audience’s opinion, and adding countdowns to promote contests, discounts, and announcements. These options are excellent tactics to increase engagement with your audience.
- Use animated images like gifs and boomerangs to add an interesting touch to any photo or video and showcase different aspects of your product that a static image might not convey.
- Utilize mentions, hashtags, and location to add your stories to other accounts, hashtag stories, or location stories, reaching people who don’t follow you. Share customer stories that mention you in your own stories.
- If your account has more than 10,000 followers, you can add the swipe-up feature to direct users straight to your chosen product or service.
- Stories are the most fun and interactive type of post for businesses looking to increase their visibility, attract visitors to their website, and boost sales.
- Don’t overdo the number of stories as excessive posting can overwhelm and lose the interest of your audience.
The popularity of Instagram Stories is continuously increasing as they are perhaps the most emerging way for digital advertising for businesses. At DIGIQAL, we believe that using Instagram Stories is an excellent digital marketing tool that can boost your business’s revenue. Contact us.
